He doesn't tire of explaining the process, which involves heating, cooling, heating and then very slowly cooling the molten glass to create color combinations and a final product that is structurally sound.
"This looks orange but it will be clear when it cools," he said, twirling a gob of molten soda-lime crystal. "You'll notice we never stop turning the pipe."
He likens creating blown glass to baking a cake. There is a basic recipe, but there are many, many variations on a theme.
"It's amazing," he said of the process, "once you know what to look for."
Turner believes in West Virginia products, so much so that he carries the work of more than 30 artists and craftsmen in his store, including other glassmakers. You can buy jams and jellies, quilts and carved coal, even fish flies here. Some he buys wholesale and others he consigns with the artist.
He explains his philosophy: "A lot of people don't understand this. They think they have to have the whole pie. It doesn't work that way."
Turner believes West Virginia craftsmen can complement and help each other. A customer who comes in to buy a glass ball may very well also notice a tatted doily or blueberry jam.
And everyone wins in the end, including Turner, who says he almost doesn't have a slow season anymore. The slowest months, January and February, are used to stockpile as best he can.
"It's a stressful dilemma to have, but it's a good dilemma to have," he said.
One reason for his success is that he doesn't require a minimum order like many businesses do. He figures a small shop understandably is reluctant to commit to 100 of an item.
"If you want just 12, we'll ship just 12," he said.
While he laments that the country used to have many more glass producers than it does now, and many products are being made overseas, Turner believes the tide is turning.
"It seems America is shifting back to wanting to buy American," he said.
For more information on Appalachian Glass, visit www.appglass.com.
Contact writer Monica Orosz at mon...@dailymail.com or 348-4830.