Calvin Broyles Jewelers' store in the Spring Hill neighborhood of South Charleston is undergoing a radical facelift.
"We bought an old Rite Aid building in 1999 and gutted it," said David Broyles, who owns the business with his brother Don. "We wanted to be in by the holiday season that year. We had the option of getting the outside or the inside done. We thought we would sell more inside so we got that done. Thirteen years later, we decided it was time to do the outside, to make that step up."
The store is at 4708 MacCorkle Ave. S.W. The new upscale exterior features stone, stucco and tile.
Work began about three weeks ago. "Our scheduled completion date is Nov. 16," Broyles said. "We've worked through Jerry Goff Architecture (of St. Albans) and Pray Construction (of Scott Depot)."
The facelift represents "an investment in the community and in our future" of more than a quarter-million dollars, he said.
The work comes one year after Broyles Jewelers' Teays Valley store expanded by moving from one location to another in Scott Junction Plaza, Hurricane.
In addition to David and Don Broyles, David's sons Mark and Beau and Don's son Ryan work in the business. Their sons "are the third generation," David said.
Calvin Broyles, the father of David and Don, opened the jewelry store 65 years ago after moving to the area from Beckley.
David and Don took over the business in 1985 when Calvin passed away. The brothers helped their mother, Norma, run the family business. She died two years ago after a sudden illness.
South Charleston honored the family in 2010 by re-naming a portion of Ford Street alongside the Spring Hill store, "Broyles Way."
Contact writer George Hohmann at busin...@dailymail.com or 304-348-4836.