Target store remodel to include Starbucks
CHARLESTON, W.Va. -- A new Starbucks is being built inside the Target store in the Shops at Trace Fork development off Corridor G.
The full-service coffee shop should be opened by the end of March, Target store manager Amy Rossi said.
The addition is part of a massive renovation that began the day after Christmas, she said.
"In addition to the Starbucks, we'll be doing a full remodel that will include a fresh produce and meat section," she said.
The popular coffee shop will be to the left of the main entrance where the current guest services counter is located. The Target food court will remain and it will be connected to the coffee shop.
"We're really excited about this," said Rossi, a coffee drinker herself.
Rossi was unsure of the exact dimensions but said it should be about the size of the Starbucks in Charleston Town Center, she said.
"The remodel, and especially the addition of Starbucks, should really help us stay competitive in the area," Rossi said. "Having a Starbucks up in this area will just be great."
The store will sell freshly brewed and whole-bean coffee along with accessories, she said.
Target is adding a Starbucks in every new store constructed by the company, Rossi said. Other stores that are undergoing renovations also will have a Starbucks installed, she said.
Starbucks plans to open more than 3,000 new shops in North, Central and South America by 2015.
At least half should be constructed in the strong U.S. market, according to a press release.
"Starbucks business and brand have never been healthier, and as a company we have never been better positioned to execute against our global, multi-channel growth agenda," Starbucks Chairman, President and CEO Howard Schultz said at the company's 2012 Investor Conference.
Rossi was unsure exactly how much the remodel would cost.
It will include the installation of a fresh produce and meat section in the current grocery section. The electronics counter will be moved elsewhere to make room, Rossi said.
The layout of the entire store will be altered to make room for the additions, she said. However, the store will continue to sell the same amount of merchandise.
"We just have to shift things around to make room for it all," Rossi said.
The jewelry counter was temporarily removed because of the work. It will be replaced with a self-service jewelry section and an expanded shoe department.
The renovations should be completed by March, Rossi said.
New employees will be hired once the renovations are complete, she said, though she was unsure how many positions would be added.
"We're looking for new leadership positions to cover the new departments," Rossi said.