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Moses celebrates completion of expansion, renovation

CHARLESTON, W.Va. - Moses Ford Lincoln in St. Albans celebrated the completion of a $2.5 million expansion and renovation project that owners say has already created about a dozen new jobs at the dealership.

"It's been about a 14-month road to follow," President Steve Moses said. "We're really glad it's finally complete and we're happy to have it for our customers and clients."

Moses hosted a reception with employees, Ford Motor Co. representatives and former Marshall and West Virginia University football coaches Bob Pruett and Don Nehlen Wednesday. The event allowed the dealership to show off the newly remodeled showroom.

The room features flat-panel TVs, black leather couches and chairs and private sales consultation areas.

Moses said the expanded showroom was designed to make customers feel more comfortable and welcome at the dealership.

"To have this new facility that's enlarged and really more comfortable for everyone, it's really a goal that we've set forth and are happy to finally attain," he said.

Ford regional manager Greg Ruminski said the renovation was a "great all-around investment."

Ruminski said the remodeled showroom is a good fit to showcase its new Lincoln models. He said the brand's MKZ luxury sedan model has performed well and they expect to roll out several new models in the coming months.

"We've seen a real resurgence for Lincoln," Ruminski said.

The showroom wasn't the only part of the dealership to get a facelift.

Moses said the paint and body shops were completely redone and enlarged. Crews added ten additional stalls for Ford and Lincoln customers and also remodeled the customer waiting area.

The dealership also moved its used car center to the former Charleston Lincoln Mercury building at the east end of the dealership property.

Moses bought Charleston Lincoln Mercury franchise in February 2011.

Moses now occupies a more than 6-acre tract along MacCorkle Avenue in St. Albans.

In addition to its Ford and Lincoln operations, Moses also has BMW and Fiat dealerships at the St. Albans location.

The dealerships employ more than 100 people.

Moses said the $2.5 million expansion has already created new jobs at the dealership and he expects more as sales continue to grow.

"We've already added 12 people here in the process (of expanding)," he said. "We absolutely think we'll have more business and employ more people."

He said auto sales have increased each of the last three years coming out of the recession, and 2013 sales have been so far been strong.

"We expect to have our best year in several years this year," Moses said.

In addition to the Ford Lincoln renovation, Moses is also building a new Fiat showroom at that dealership. Crews broke ground Nov. 1 on the new 7,000-square-foot "Fiat Studio" sales and service center. 

Construction is expected to wrap up next month. Jarrett Construction Services Inc. of Charleston has served as general contractor on both projects.

Contact writer Jared Hunt at or 304-348-4836.

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