She said the day she used the racial epithet "was a world ago" and said it was the only time she used it.
"If there's anyone out there that has never said something that they wish they could take back, if you're out there, please pick up that stone and throw it so hard at my head that it kills me," Deen said during the interview. "I want to meet you. I want to meet you."
Following the Today show broadcast, Tasty Blend, through Deen's public relations team, released their statement of support.
The company said it was "very pleased" with the interview and will continue to partner with her.
"We personally endorse Paula Deen and what she stands for," the statement said.
"We are very saddened that she is being judged by her past, everyone has made a mistake sometime in their lives," the company said. "We look forward to our continued partnership with her."
Visitors to the company's Facebook page have left messages both supporting and criticizing the company's support of Deen.
"So impressed with the professionalism of how your company responded to Paula Deen ...You have a new loyal customer," one supporter wrote.
However, one critic said, "your (sic) disgusting for keeping Paula Deen says a lot about where you come from. Carry on jokers."
Tasty Blend officials did not return requests to comment further on the matter Thursday.
Contact writer Jared Hunt at busin...@dailymail.com or 304-348-4836.