While it's a prime spot to watch golf, the game's pace of play also helps build relationships with power brokers.
"Golf is such a slow game," Burdette said. "You're only quiet for about 10 minutes as they're on the green in front of you. The rest of the time you're having a drink, telling a few stories, and talking about business."
Officials also get to use all the trappings of The Greenbrier and the celebrities the tournament attracts to help impress visiting investors.
People like Jerry West, Bob Huggins, Dana Holgorsen, and Tom Watson drop by, along with state political figures like Sen. Joe Manchin and former Gov. Gaston Caperton.
"I don't want to say we're name dropping, but those are some great names to drop to impress a client," Burdette said.
Aside from the business investment angle, officials also try to use the event to promote year-round tourism.
This year, the state is using the Howard's Creek Lodge, located between the 12th green and the 17th tee, as a central place to promote state tourism.
For the last three years, private sponsors have used the lodge. This is the first year it is open to the public.
The air-conditioned facility, with seating areas on the back deck, is an ideal spot for golf fans to cool off during the day.
As they do, state Tourism Division representatives will be available to discuss local attractions, hand out information packets or give out free WV Tourism.com lanyards, which can be used to hang Greenbrier Classic admission badges around your neck.
Then there is the free advertising the state will get during the event itself.
The CBS Sports telecast of the event is broadcast in more than 200 countries. While the state will pay for some commercial time, television crews will also highlight many state attractions during the tournament broadcast.
"If you listen to the CBS broadcasters and the Golf Channel broadcasters, they're effusive in their praise of what's here at The Greenbrier and in West Virginia," Burdette said.
"I used to joke that it cost me $230,000 to buy 90 seconds of network airtime for commercials - I get the rest of the weekend for free," he said. "You can't hardly buy this stuff, you can't create these kind of dynamics, so we milk it for all we can."
Contact writer Jared Hunt at busin...@dailymail.com or 304-348-4836.