"Outerwear has been an underdeveloped product category in collegiate licensing and has extensive room for growth," said Joe Hutchinson, vice president of apparel management at the licensing company.
The Carhartt line, which is that company's first co-branded licensing deal, includes team logos and school colors on outerwear such as jackets, knit hats and overalls.
They will be sold in farm and fleet distribution channels, Bass Pro and campus retailers, as well as Carhartt's website.
G-III Apparel Group, using the STARTER label, is using 14 schools to re-launch its original iconic team sports outerwear pieces.
The clothing items will be sold in high-end retailers such as sporting goods stores, department stores, and specialty stores and online on Fanatics. The product line will launch next month and pricing will range from $150 to $180.
Collegiate Licensing Company estimated the retail market for collegiate merchandise grew to $4.62 billion last year. The company represents 80 percent of the university properties in that market.
It said last month that WVU ranked 17th among its more than 200 schools in total revenue generated by licensed sales.
COMPILED BY JARED HUNT