For the first time ever, Kohl's Department Stores will keep its more than 1,100 stores open around-the-clock during the final days of the holiday shopping season.
The Menomonee Falls, Wis.-based retailers announced Thursday its stores will keep their doors open for more than 100 hours straight, beginning at 6 a.m. Dec. 20, through 6 p.m. Christmas Eve.
"The holiday season is an eventful time for families, and Kohl's is making it easy for shoppers to wrap up their last- minute gift giving with 24-hour access to Kohl's stores right up to Christmas Eve," said Michelle Gass, Kohl's chief customer officer.
With fewer days between Thanksgiving and Christmas this year, retailers have been aggressive in finding ways to boost traffic and increase sales.
Kohl's was one of a number of stores this year to open on Thanksgiving evening to kick off the Black Friday sales weekend.