CHARLESTON, W.Va. - It opens with an image of the state welcome sign: "Welcome to West Virginia, Wild and Wonderful." Then it cuts to a peaceful valley scene. Young people stroll down railroad tracks.
The mood changes suddenly. A curse word is bleeped out of the dialogue - then another. We see a lot of mud, some nudity, and a bunch of beer cans.
This is the promo video for "Buckwild," the new MTV reality show featuring a group of nine young people from West Virginia. Filmed in Sissonville and Charleston, the show will premiere on MTV at 10 p.m. Jan. 3.
MTV said in a release that the series is about a group of friends "united by the deep pride they have for small-town American life, in which they find unique ways to create their own fun."
"From transforming a dump truck into a pool party to building a human slingshot, they live their lives loud and proud without restrictions."
MTV is billing the show as a replacement for the infamous "Jersey Shore," which drew record ratings for MTV but garnered criticism for its portrayal of Italian Americans and the state of New Jersey.
Indeed, despite the change of scenery, the two shows seem to share an acute appreciation for the dramatic turns in the lives of the young people they feature - and their hijinks. The promo shows the cast of "Buckwild" romping in mud, fighting and rolling down a hill inside of a rubber tire.
Their motto, it seems, is "Whatever happens, happens."
"It's unfortunate - I'm offended," said Alisa Bailey, president and CEO of the Charleston Area Convention and Visitors Bureau. "It's such a stereotype."
Bailey doesn't plan to watch the show, but she's sure plenty of people will.
"I'm sure a lot of people have morbid curiosity," she said. "It's a shame and shame on them. We're trying to build this destination as a great place to come."