The show, with just four actors, requires that they be seamless and tight in their delivery.
"It's real time. Once it starts, it goes for 75 minutes without intermission or break. It's one of those. It's exhausting emotionally and physically for the actors," he said.
Coward has never before worked with any of the actors, although he was familiar with the work of three and actually envisioned them in the roles.
Kim Javins, a veteran of musical theater locally, is making her debut in a straight play as Annette Raleigh. Rob Boone plays her husband, Alan. Bethany Cline is Veronica Novak, and Greg Harpold is her husband, Michael.
Spoiler alert: The show calls for Javins' character to vomit on stage.
And she will, thanks to some help by Charleston's own Robert Haddy, the finalist in the last season of the special effects and makeup reality TV show, "Face Off."
"The actual stage direction calls for Annette to be violently sick," Coward said. "We all went to YouTube to see if there was anything there to see how it was done. A lot of really well known repertory companies had big demonstrations of how they did it.
"They spent a lot of money and technology on it. A lot of people took that (stage direction) and really overdid it."
The Stage Company's scene will be realistic enough, thanks to Haddy's help, but not overly dramatic or gross.
"I think it's more appropriate to the play," Coward said.
Contact writer Monica Orosz at mon...@dailymail.com or 304-348-4830.