"My intention really was to do the photos for the calendars," Riddell said. "But my husband enjoyed them, too."
Murphy, who also specializes in pin-up style photos using vintage costumes and classic cars, believes she's uniquely qualified to help put a woman at ease. She's a nurse by trade, a breast cancer survivor and she used to be overweight - so she understands all the body image issues.
"I let them understand the clothing, the lighting, the positioning all enhance their better qualities."
Murphy truly believes beauty comes in all shapes and sizes and that sometimes women just need a little reminder.
"Everyone gets in a rut. Women just don't take time to feel pretty. We do the hair and the makeup and you get the whole treatment so you feel sexy for the whole thing. It builds your confidence," she said.
"It's all about the relationships," Murphy added. "I tell the women, 'Put a little effort into it to keep the relationship going.' "
In the end, both the women and the men who are on the receiving end of the photos are thrilled.
"The girls get so excited when they see them," Murphy said. "And the husbands love them."
While many women opt for a sort of private photo album they can give their mates, others do like to have framed prints made.
Gretchen Schuerman, a 46-year-old Putnam County mom of five kids ranging from 19 to 2, is doing her husband one better this Valentine's Day.
He's getting an album of boudoir photos - taken by Jeffers - along with a digital album of about 50 images he'll be able to access on his smart phone.
"Of course, now he'll have to put a pass code lock on it," Schuerman said.
Schuerman said she wasn't shy at all about her photo shoot, especially once she found a photographer with whom she could be comfortable.
"That was the only reason I didn't do it sooner," she said. "I have all this beautiful lingerie and I hardly ever get a chance to wear them."
Schuerman even did a few topless and nude shots for her dear husband, who is a military man who sometimes has to spend time away from her.
"What better way for him to take something of me with him," she said.
Schuerman is thrilled with the results.
"It's all I can do not to share them with my husband (before Valentine's Day)," she said.
And while she's not planning on hanging a gallery of her more risque photos around the house, Schuerman also isn't too worried about her kids seeing them.
"I'm probably more European when it comes to nudity," she said. "We don't walk around naked or anything, but if my kids saw them, I think they would appreciate my reasons."
She is certain her gift will be appreciated.
"I wish there was some way I could record my husband's reaction," Schuerman said.
Young mom Lucy also is pretty sure her husband is going to be one happy camper come Thursday.
"The only thing I'm worried about is he is very proud of me. He's going to be like, 'Can I take this to work?' " she said.
Contact writer Monica Orosz at mon...@dailymail.com or 304-348-4830.