Martin first came into contact with Stine at a conference for writers in New York City in January 2011. Stine was the keynote speaker for the event, and Martin decided to send him a personal letter with a gift card to his favorite toy store.
Days later, Stine responded with an offer to help him with his career in any way he could. Two years later, the famous scribe's endorsement can be read in the book in the form of a blurb: " 'The End Games' is my kind of book. A great new talent."
It was one of the many surreal situations Martin encountered in the process of releasing the novel.
"For my generation, he was the person who introduced us to horror," Martin said. "He took all of the grand archetypes of horror and he put a 1990s kid spin on them."
Martin also has received support from the YouTube community, as he's taken to video blogging to promote his book.
After only months, his channel subscribers are already in the thousands. He says teenagers, a target audience for the book, are particularly active on YouTube, and the process has helped him keep in touch with that particular aspect of his creativity.
"I went to film school and I really missed being creative in that particular way," Martin said. "I've really been surprised and grateful to how supportive some popular YouTubers have been to my channel. I think that's been a big part of the reasons I've been able to build a pretty good amount of subscribers in a short amount of time."
Many authors use Twitter and Facebook to reach out to fans, but Martin has been able to add an additional social network to his arsenal on YouTube.
"It's something that's kind of new for book publicity," Martin said. "I don't know what to expect, but I can only imagine it'll be a positive thing."
"The End Games" is on bookshelves now, and Martin hopes the book is able to grab young adult audiences as well as those who can connect on a regional level.
"The writing style of the book is different than what is out there in YA," Martin said. "I knew some people were going to absolutely love it, and some people were going to be bewildered. The book deals with questions a lot of apocalyptic books don't deal with.
"What does (an apocalyptic event) say about God? Is God involved in this? It deals with those questions in a pretty entertaining way. I think that'll be something that appeals to readers. There's certainly a deep spirituality to the book. Which I think is something the state of West Virginia has."
Contact writer Andy Smith at Andrew.sm...@dailymail.com or 304-348-4834.
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