CHARLESTON, W.Va. - Tymeless is about more than music.
Ronald Beatty, who turns 21 on July 2, has his own recording studio and the record label Tymeless Musik. He calls his style "new school hip-hop" and writes his own lyrics geared to motivate and encourage others to reach for their dreams.
He wants to be widely known one day and he isn't afraid to work hard to get there.
Beatty is a 2010 graduate of South Charleston High School and a communications major at West Virginia State University.
He tells his story with a rapidity that mirrors the lyrics of his songs.
A desire for a musical career deterred Beatty from following in the sports footsteps of his father, a former Stonewall Jackson High and West Virginia Tech basketball star by the same name. The elder Beatty is now a gym teacher for Kanawha County schools.
While he hasn't given up completely on playing basketball at West Virginia State, the younger Beatty has a lot on his plate right now.
He sits on the front row in school to make sure he is not distracted during lectures. He works in a restaurant and does some home refurbishing on the side. But his major love is making music, the kind that can appeal to any age level and motivate dreams. His recording studio is in his home and he adds equipment as he can scrape together the funds.
His mother, the Rev. Tina Beatty, is a hairdresser and pastor of King of Glory International Ministries. He does audio and video at her church. While she has suggested he do Christian rap, Beatty believes he can reach more people by doing things another way.
He thinks the way he writes lyrics would reach the churched as well as the un-churched with positive messages and no profanity.