CHARLESTON, W.Va. - After just a week of Internet celebrity, Parkersburg native Adam Smith is ending his popular "Texts from Hillary" website.
Smith and co-founder Stacy Lambe decided that after a shout-out from the site's namesake U.S. cabinet member, there's nowhere to go but down.
According to a Wednesday post announcing the site's shutdown, "Texts from Hillary" (textsfromhillaryclinton.tumblr.com) received 83,000 shares on Facebook and gained 8,400 Twitter followers.
The site also was featured in numerous news stories, including a nod from New York Times columnist Maureen Dowd.
Not bad for a week-old site with 32 posts.
"It's been a crazy week," Smith said.
Smith, 29, a communications director for the campaign finance policy group Public Campaign, created "Texts from Hillary" a week ago after chatting with Lambe in a Washington, D.C., bar.
At some point, their discussion turned to photos taken by Reuters and Time Magazine of Hillary Clinton on a C-17 plane headed for Syria. The pictures show the U.S. secretary of state wearing dark sunglasses and sending a text message.
"The photo was from October or November, but all of a sudden people were posting it on Facebook. We were talking about that photo and how great it was," Smith said.
The pair decided to use the photo for an Internet site featuring imagined text message conversations between Madame Secretary and other top officials.
"We thought it would just be a joke between the two of us," Smith said.
Some submissions were from Lambe and Smith, while others were submitted by the site's fans. An early post on "Texts from Hillary" shows President Obama sending a text message.
"Hey Hil, watchu doin?" the president supposedly texts.
"Running the world," Clinton responds.
A recent post shows Facebook founder Mark Zuckerberg, known for his frat boy wardrobe, sending a text message while crossing a street.
"Guess what I just bought!" the billionaire asks, referring to Facebook's acquisition of the photo sharing service Instagram.
"A shirt with a big-boy collar?" Clinton texts back.
Apparently, some very important people also enjoyed the joke.
A staffer from Clinton's office emailed Smith on Monday to say the secretary loved the site. The email included Clinton's own submission for the site and invited the guys to the State Department for a short meeting.
"We said, 'This can't be real,'" Smith said.