The website genosmith4heisman.com compiles articles and videos from across the nation, and the corresponding Facebook page has more than 5,000 fans. Shirts and other merchandise that fans have designed promoting Smith as the Heisman frontrunner also are available online.
Fans won't find any "Geno for Heisman" garb at the Book Exchange in Morgantown, said merchandise manager Chris Belt.
Although the store in the heart of Morgantown is known for its Mountaineer gear, Belt said it stays away from selling items that promote individual college players due to NCAA licensing rules.
"We just don't even flirt with it," he said.
But jerseys bearing the number 12, Smith's number, have been flying off the shelves, he said. Belt suspects many fans take the nameless jerseys to printing shops to make them look like the "G. Smith" jersey the quarterbook dons on game day.
There's also plenty of chatter about Smith's chances for the award.
"Definitely everybody's talking about it every day," Belt said. "Every single day I talk to at least one person about it."
That buzz and more success should keep Smith and the rest of the Mountaineers atop the national conscience, Fragale said.
"Knock on wood. We have a long way to go," he said.
Saturday's kickoff is slated for 7 p.m. in Austin, Texas.