McGraw's critics, including Morrisey, said those marketing efforts were thinly veiled political ads; McGraw's office contended the ads were essential to let people know what the office could do for them.
Republicans have long wanted to get into the state's executive branch power structure to begin to expose it. While the attorney general does not have the power to prosecute criminal activity, there has been Republican optimism over the years that a Republican attorney general could turn the state's power inward to look at cobwebs from 80 years of Democratic control.
"We believe that we have appropriate authority to investigate matters and will always act consistent with the statute and the constitution," Morrisey said, but he said he was not looking for infighting.
The attorney general is also somewhat limited to act without a client, like the governor or another state agency. That could hamper Morrisey's ability to sue the federal government, for instance, if Democratic Gov. Earl Ray Tomblin refused to go along with the lawsuit.
"My view of the office is that there are certain areas where the attorney general has independent authority to represent the citizens of the state and there are other areas where it is much more closely tethered to the cabinet officials and the governor and the state agencies," Morrisey said.
Responding to questions about these issues, Morrisey said he wanted to make clear he was "not starting this process by emphasizing dispute."
At least one recent transition from Democrat to Republican caused unfounded worries of deep partisan bickering.
Puccio was chief of staff to then-Gov. Joe Manchin when Republican Betty Ireland became secretary of state in 2004. Ireland became the state's chief elections officer.
"People had voiced their concern that, 'Would it be partisan by having a Republican in that office and dealing with elections?' " Puccio said. "And I felt that that office continued to do its job and to do what the people continued to ask it to do. And we were in the Governor's Office and we were both professional in working together."
In the House, a 46-member caucus gives Republicans more members on each committee and should prompt a Democratic "soul searching," said House Minority Leader Tim Armstead, R-Kanawha.
"I do think it sent a message; I do hope the Democrat leadership will heed that message," he said.
Armstead said he wants to pair with conservative Democrats to advance the Republican-backed agenda.
The party's platform includes legal, education, election and tax reforms.
"We certainly want to work with conservative Democrats to get some of these issues taken on by the Legislature and get passed by the Legislature," he said.
House Speaker Rick Thompson, D-Wayne, said he's always worked with Republicans and that, in general, West Virginians are happy with the Democratic leadership.
"In a nonpartisan manner, we've been able to work on a lot of major issues in West Virginia," Thompson said.