That familiar kettle has been around a long time - the Salvation Army has existed since 1880 in America and began in Charleston in 1904. And while bell ringers are often volunteers, Goldfarb said the organization has to pay some employees to keep its 36 kettle locations manned.
"We use civic organizations for volunteers, Boy Scouts, families, Sunday School classes," he said. "That's how we stretch our resources. But we only have about 30 groups that agree to ring one day for us."
The Salvation Army strikes an agreement to allow bell ringers to be stationed at many companies nationwide. This year, Cabela's contacted them to set up a kettle station outside the new Southridge store.
"They are really excited for us to be out there," Goldfarb said. "We took our kettle and stand and camouflaged it."
He said the group depends upon the holiday kettle campaign as its primary fundraiser for the entire year.
"We want people to use this as a way to help their community," he said. "When you put money in the kettle, you offer hope and you offer a better future. It's a direct, tangible way to impact the community."
For a complete listing of red kettle locations, or to volunteer as a bell ringer, call 304-343-4548.
Contact writer Cheryl Caswell at cher...@dailymail.com or 304-348-4832