CHARLESTON, W.Va. - If you ask the residents of tiny, unincorporated Rand in eastern Kanawha County to locate the local institution of higher learning, they'll direct you without hesitation.
To the 7-Eleven.
Some even have the T-shirts showing their loyalty to "Rand University."
The classes don't amount to much, unless you count the life lessons learned standing on the corner with a 40-ounce container of beer bought inside the store.
This university also doesn't have any sports teams, unless you count the number of all-state athletes who have spent time around the place.
But at least one of those athletes, who admittedly spent a lot of time at the store, made it out.
Randy Moss, Rand native and wide receiver for the San Francisco 49ers, will play in his second Super Bowl on Sunday. As the non-existent university's most famous alum, he has more than one Rand University T-shirt.
Cierra Jones, the mastermind behind the tees, said the faux school is a controversy in its own and people have to have a little humor when they wear the shirt.
Some, however, take it seriously.
Moss caused a stir when he said he had attended "Rand University" during a football game on national television years ago. He actually attended Marshall University and starred on the football team.
"Once he said it, people started going crazy, and I thought why not capitalize on it?" said Jones, a 23-year-old personal trainer. "I took it to an artist and he was able to make it look like something from a real university."
She had the shirts made at East Coast Tees in South Charleston. The designer there was able to match the colors for the shirts to those of the 49ers.
Jones begged her father, Donnie "Blue" Jones, Moss' close friend and business manager, not to tell the football star about the shirts. When they were finished, she snapped a picture of the tee and sent it to Moss with one of his own sayings, "BOOM!"
"He loved it and said he wanted his right then," Jones said.
She said he has two, one he wears to practice and another he wore on a visit home in early November. On that visit he snapped two pictures, one of himself in front of the 7-Eleven and another of himself perched atop the store's dumpster. He posted both to his Twitter account.
After that, Jones started getting calls, texts, and Facebook messages about the shirts.
She sold shirts to Moss fans across the country, in states like California, Minnesota and Florida. Another boom in sales came when the 49ers beat the Atlanta Falcons 28-24 in the NFC championship and a berth to the Super Bowl in New Orleans, she said.
To date, Jones has sold more than 250 shirts, about 150 since the win in Atlanta last week. She sold several using her cellphone, taking orders by text, email and Facebook. Jones said Thursday she had the logo trademarked after seeing someone wearing a "knock-off" of one of her shirts.
"I've got someone in California wearing my Rand University shirt and it doesn't even exist," Jones said of the make-believe school. "That something like that can travel. Some people look at it negatively, but it's cool that Randy's so humble to Rand. He puts it on the map."
She said people around the tiny town aren't starstruck when they see Moss. To them he's just "Otis," a nickname he's had since before his days at DuPont High School, where he was a standout football and basketball player.