"This one is kind of a touchy subject. You could be toocute."
Squeamish folks may skip the next paragraph.
A vasectomy is considered a relatively simple procedure for male sterilization. The man's vasa deferentia, or ducts that carry sperm from the testicles, are cut and either tied or sealed off to prevent sperm from releasing.
Marketing campaigns connecting this male-oriented procedure with wall-to-wall hoops weekends aren't uncommon.
The Cleveland Clinic says scheduled vasectomies rise by 50 percent during the annual basketball tournament. And last spring, a Massachusetts urology clinic offered to throw in free pizza for patients who intended to recover while watching basketball.
Witte said one of the team members saw a similar idea in another state, where a hospital's ad played off sports and appealed to a guy that he'd get time off to watch TV.
They refined it, worked on the wording and then "test marketed" it around the hospital.
"We showed some different people in different age groups and everybody liked it," he said. The doctors in the urology group also approved.
The ad has run Sundays and Tuesdays and will finish its run this coming Tuesday. Then, the hope is that men seeking the procedure might actually follow through with the idea.
Witte speaks from experience when he says having a vasectomy really is no big deal.
"I had it done about 10 and a half years ago. It's fairly quick. They send you home with some ice and that's about it. You take it easy for a couple of days, just like the ad says," he said.
Contact writer Monica Orosz at mon...@dailymail.com or 304-348-4830.