CHARLESTON, W.Va. - Are you Charlie West?
The Charleston Convention and Visitors Bureau has asked notable locals to take on the guise of the community's everyman.
The bureau will launch its "I'm Charlie West" ad campaign Thursday during a West Virginia Power baseball game at Appalachian Power Park, said Alisa Bailey, bureau chief operating officer and president.
Although the spelling can vary, Charlie West or Charley West is synonymous with aspects of life in Charleston, West Virginia.
In airline parlance, Charlie West - or the call letters CRW - differentiates Charleston, West Virginia, from Charlie South in Charleston, South Carolina.
For many years, the local minor league baseball team was the Charleston Charlies, represented by a smiling baseball wearing a derby hat and smoking a cigar.
Then there's the Charlie West Blues Fest, a relatively new summer music event.
And, of course, there's the Daily Mail's own news-observing quipster, Charley West, who has lived in the index box on the front page for more than 50 years.
"People know Charlie West," Bailey said. "He's a very recognizable figure."
So now people need to BE Charlie West.
Charleston personalities like Mayor Danny Jones, renowned jazz pianist Bob Thompson and Georgette Rashid George, who is president of the Monarch Family of Hotels, are embracing their inner Charlies for the campaign.
Each notable - called an ambassador by Bailey - will describe why they live in the area and what they love about Charleston.
They then publicly declare, "I'm Charlie West."
The billboards where various people proclaim being Charlie West already can be spotted throughout Kanawha County.
Commercials are also airing on television, and advertisements will appear in local print media.