Oceana Police Chief Jeff Barlow agrees. There are five full-time officers in town, but he could use three more. There are traffic issues - of the automobile and drug variety - that could be alleviated with a larger police presence.
There's an inter-agency drug task force, but it's responsible for several counties, Barlow said. Phony prescriptions or pill mills are a problem; Barlow said there aren't mills in the county but the pills make it into the area. He and Sgt. T.L. Riffe of the Wyoming County Sheriff's Office think doctors need to be monitored more closely.
But community involvement is key to fixing the drug problem.
"They need to quit worrying about retaliation," Barlow said.
"At least, you hear that all the time: I don't want to get involved; I want to call you and I want to tell you all this stuff but I don't want you to know who I am. I'm not going to go to court, you know, 'cause they'll burn my house down," Barlow said.
He's never heard of that happening in Oceana, but he said he couldn't speak for other areas of the community. Slashed tires and broken windows aren't unheard of, he said.
Barlow said it's rumored that law enforcement is on the take. He knows most of the officers in the county and trusts them 100 percent. Bowles and other community members interviewed said the same.
Barlow wants Oceana to trust his department. A call might not lead to an arrest every time, but it could help.
"I would just like to see more of the citizens get together and try to help us out as the eyes and ears of the community," he said.
Business owner Stephen Anderson said hundreds of people come to Southern West Virginia every year to ride ATVs on the Hatfield-McCoy trail system.
"There's no other way that you're going to get tourists to come to the coalfields besides that trail system," Anderson said. "Oceana needs some hope, just like these other towns have gotten when they've gotten that system."
He is optimistic the town could get a trailhead if land was available. But he, Morgan and others fear tourists might opt for another destination if they were to Google "Oceana" and Dunne's film pops up.
Another trailhead would help, but there's already one in the county, said Mike Goode.
Goode is the Wyoming County clerk, president of the board of directors for the county Economic Development Authority and serves on the regional authority for the trail.
"Oceana, to be honest with you, is the most prosperous town in Wyoming County," Goode said. "They got more business, more traffic and more opportunity than Pineville or Mullens."
Land issues, not the drug problem, have slowed Oceana's pursuit of a trailhead, Goode said. But the drug problems do play a role in the area's economy.
There's one industrial park in the county that employs about 100 people, he said. The EDA is developing another, and at least one business is interested in moving in. Finding enough sober people to work there could be a problem.
"Let's say I put something in here that's going to employ 50 to 60 people. They're not going to be $100,000 jobs, but they'll be enough to support a family," Goode said.
"I'm not so sure you could find the workforce to supply it. I don't mean to talk about anybody, but it's just a fact."
He doesn't think it's kept business away from the county, but it doesn't help.
Coal is still prevalent in the town, he said. As of March 2011, five of the top 10 employers in the county were coal mining and related companies, according to the state Department of Commerce.
Like many rural West Virginia counties, the school system is the largest employer. Those jobs are among the few that pay a living wage but don't involve going underground, Anderson said. More good jobs are needed.
There is no silver bullet for Oceana's problems, said dentist Michael Moore.
Moore is in Dunne's film - for about two minutes, he said - and is one of the few residents who have seen "Oxyana."
It's not the first time the community has organized a forum to talk about problems. But he thinks the film touched the nerve of a proud town. It activated people, riled them up.
"If nothing else, I believe in the people of Oceana. There are just so many amazing people here, and I know that if we put our mind to it, we can make a difference," Moore said.
There's more to the story of Oceana than "Oxyana" portrays. But Moore said he goes to sleep every night worrying about his two teenage daughters.
He's ready to stop. And if it takes a documentary to make that happen, so be it.
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