He also is a board member of Believe in West Virginia, the group that brought controversial abstinence-only advocate Pam Stenzel to two local high schools recently.
Holland said he believes life begins at conception and it would be "sinful" to allow the coverage the government now requires.
"One of my sincerely held religious beliefs is that all innocent human life is sacred to its Creator and that it is profoundly immoral to procure, facilitate, fund or endorse any form of abortion," Holland said.
Under federal regulations, companies not complying with the coverage guidelines can be subject to a $100-per-day, per-employee fine. The lawsuit says this would expose the company to fines of up to $15,000 each day, or more than $5.4 million a year.
"We face an impossible dilemma," Holland said.
He said he would be forced either to violate his religious beliefs or to incur severe penalties.
"The severity of the penalties is such that it could threaten the financial viability of Holland Chevrolet," he said.
Holland referred press questions to Jeremiah Dys, president of the Family Policy Council of West Virginia.
While some faith-based organizations, including non-profit hospitals run by the Catholic church, have challenged the regulations, Dys said Holland was the first West Virginia business owner to challenge the rules in federal court.
The organization is currently tracking about 60 cases representing 200 businesses nationwide challenging the rules. Dys said about 20 of those cases already have resulted in injunctions exempting businesses from the rules.
Dys said he hopes Holland's effort leads more people to challenge the rules.
"I hope there are more businesses out there that have the kind of bravery that Joey Holland has here to stand up to the federal government to say you can't tell me what to do," he said.
"No person should be penalized for obeying his or her own religious beliefs," Dys said. "That's not how we operate as a free country."
The case has been assigned to Judge Thomas Johnson.
Dys said the judge has scheduled a conference call Wednesday morning on Holland's request for a temporary restraining. A further hearing on Holland's request for an injunction to block the federal requirements will be scheduled at a later date.
Contact writer Jared Hunt at busin...@dailymail.com or 304-348-4836.
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