CHARLESTON, W.Va. - IMG College has signed four new radio affiliates to its West Virginia University sports radio network, bringing the total number of stations to nine.
Stations in Hardy, Logan, Wyoming and Wetzel counties have agreed to carry IMG-produced WVU broadcasts for the upcoming sports season, IMG officials announced Tuesday.
Earlier this month, IMG signed a 12-year, $86.5 million deal with WVU to manage the school's multimedia broadcast rights. North Carolina-based IMG currently is working to build a statewide network of radio affiliates to carry WVU sporting events this year.
Broadcasts are being produced by its IMG Audio division and will be distributed as the Mountaineer Sports Network by IMG, and also as MSN Radio by IMG.
The company announced its first three affiliates Friday and said Tuesday that four more companies have come on board.
"Affiliate reaction to the new Mountaineer Sports Network from IMG has been overwhelmingly positive," IMG Vice President Joe Potter said. "There's tremendous anticipation for the college football season, and we're very excited to bring to fans all the action as we expand the game day programming."
The four new affiliates, which manage a total of six radio stations, include: WELD-FM in Fisher, WVOW-AM/WVOW-FM in Logan, WKQR-FM in Mullens, and WETZ-AM/WYMJ-FM in New Martinsville.
Each of the stations has agreed to air WVU football and men's basketball games along with their respective coaches' shows and a daily "Mountaineer Minute" report.
"WELD radio has a long tradition of broadcasting Mountaineer sports to the Potomac Highlands of West Virginia, and we look forward to continuing that tradition with programming from IMG," station owner Curtis Durst said.
Bob Spencer, owner of "Kiss FM" WKQR in Mullens, said he had worked with IMG for several years to air Marshall sports broadcasts.