Caraway said there were a handful of strongman events this year, mostly coordinated by Paul Mouser, the West Virginia chairman for North American Strongman, who is also helping promote this event.
Phil Pfister, who was the World's Strongest Man in 2006 and is a resident of West Virginia, will also attend the event.
Caraway said those who have some sort of power-lifting experience or are athletic should try the competition (PDF).
"Adults don't really have anything to compete in anymore; here's something you can try and compete in," he said.
Those contestants who win will receive plaques and trophies in addition to an invite to nationals.
"I want to get more people from West Virginia represented in national competitions. There are a few this year, and I hope the sport grows in West Virginia. There are lots of strong people through Huntington and Charleston that I'm hoping to get in the show in the future."
Pierson-Jolliffe said in past years, the fair has seen averages of 175,000 to 185,000 attendees.
The fair will also offer events in the grandstand, like concerts, motocross racing and a bull-riding event. Events are geared toward all age groups, including exhibits, livestock displays and more, Pierson-Jolliffe said.
Caraway said, "For the first event, the strongman turnout is pretty good, but I hope it continues to grow in the future."
The competition will be at the grandstand at 10 a.m.
For more information on the event, visit www.facebook.com/WestVirginiasStrongestMountaineer.