The state Lottery sold more than $300,000 in lottery tickets at the West Virginia State Fair last month, thanks in part to Rich Uncle Pennybags.
Speaking at a Thursday meeting of the Lottery Commission, deputy marketing director Nikki Orcutt said the fair was the top retailer for lottery games in August.
Orcutt said a new Monopoly-themed lottery game featuring the board game's monocled mascot - and a life-size Monopoly board that used humans as game pieces - helped boost ticket sales this year.
She said sales of the Monopoly Millionaire scratch-off game, which costs $10 per play, are strong.
"Sales are looking very good for us," Orcutt said.
The State Fair is always a big moneymaker for the Lottery. Fairgoers purchased about $275,000 in tickets in 2012.
Officials hoped to bring in $300,000 in sales during this year's event. They were able to beat that goal, selling $302,430 during the fair's nine days. More than $297,000 of those sales were for instant games like Monopoly Millionaire.
While most other lottery revenue funds declined from 2012, both instant games and online games like MegaMillions and Powerball increased in sales for August.
The Lottery sold $9.4 million in instant games in August, compared to $8.8 million August 2012.
The state sold $8.3 million in online games last month, compared to $8 million a year earlier.
Racetrack video lottery, limited video lottery and table games revenues all dropped from August 2012 to August 2013.