Three years ago, Mary Browning wanted to do something to showcase the wonderful people who make up Boone County and the rest of West Virginia.
"West Virginia needs a lot of (public relations)," Browning, 72, said laughing.
The Racine native thought a festival would do the trick - right there in her hometown.
"We thought we would bring tourism to Boone County and showcase arts and crafts and good food here in Boone and the surrounding areas," she said.
And in 2011, Browning and co-founder Sherri Sharps made the Big Coal River Heritage Festival a reality. It is a celebration of the history of the region, she said.
The festival saw 700 attendees its first year even after having rained for three days prior to the event. Last year was nearly doubled at 1,300 people.
This year? Browning is hoping for more than 2,000.
Saturday's festival will have close to 60 vendors total, including arts, crafts and food. That's about a dozen more than the previous year.
Wood furniture, quilts of all sizes, weaving and spinners, homemade jewelry, crochet accessories, painted glass blocks, hand-painted wood works, painted saw and slates, glass flowers and log pumpkins, mesh wreaths, old-fashioned toys, handmade full-size wagons, sock dolls, candles and more will be for sale.
For those hoping to get a literal taste of Boone County, homemade pickles, chow chow, Amish breads, kettle corn, lemonade, funnel cakes, fried pies, hotdogs, "walking tacos," BBQ sandwiches, hamburgers and desserts are available for purchase.