Although TSG's navigators will not be ready when the health insurance marketplace opens Oct. 1, Susman said enrollment would continue through March.
"A lot of the bugs will be worked out once we're up and running," he said.
The company plans to focus its work in rural areas, spreading the word about the marketplace through community meetings, booths at county fairs and publicity in local media outlets.
The National Healthy Start Association received a $191,000 grant to hire navigators in the state.
Spokeswoman Elizabeth Perry said the Washington-based group would not hire navigators directly but hopes to contract with an organization already established in West Virginia.
She said the group has not yet finalized those contracts and declined further comment on negotiations.
There are resources available for anyone who has difficulty signing up for the health insurance marketplace, however.
Charleston Area Medical Center spokesman Dale Witte said the hospital system has 23 counselors split between its three campuses who are trained and willing to help people sign up for insurance.
"We have our own certified application counselors," he said. "If they're our patient, or if somebody just walks in and is not a patient, they're certified and can do that."
Witte said the hospital system has long had counselors who helped uninsured patients find ways to finance their care, but the counselors recently have undergone training from the federal government on the health insurance marketplace.
Each county Department of Health and Human Resources office has workers who can help people sign up for the marketplace. Residents also can call DHHR at 304-558-0684, or the U.S. Centers for Medicare and Medicaid Services at 1-800-318-2596.
TSG Consulting and The National Healthy Start Association were picked for navigator grants last month after another group, West Virginia Parent Training and Information Inc., backed out.
The organization originally received $276,617 to hire navigators but withdrew from the grant after Attorney General Patrick Morrisey filed a Freedom of Information Act request to obtain a copy of its grant application and asked the group to answer a long list of questions about its hiring practices and other issues.