It is designed to engage the students and give them a sense of ownership by allowing them to come up with ways to promote SWAG, like making posters and announcing it on the school's morning television show.
During biweekly assemblies, students and teachers get together to promote the program and to talk about the importance of the goals.
Williams said the concept has taken on "a life of its own."
There is even a SWAG Kids Dance Club that students in grades three through five can participate in as an elective.
The driving force behind the program is incentives and showing students that doing good things will yield positive results.
Students have the opportunity to earn rewards in three areas: attendance, behavior and course performance, or "cool grades."
Each nine weeks students are challenged to meet criteria in each of the three areas. At the end of the current period, students will receive a T-shirt that says "SWAG." Parents are encouraged to get involved by purchasing T-shirts to match their children's.
Students who make the A or B honor roll, and the student who is most improved, will have satisfied the requirements for the "cool grades" component.
To fulfill the behavior aspect, students must earn an A conduct grade and have no suspensions for the nine weeks. Students also cannot have more than one unexcused absence and no more than two unexcused tardies.
In the future, Williams hopes to establish a store where the students can earn SWAG Bucks that they can spend on SWAG merchandise.
"The possibilities are limitless," he said. He hopes to see the program expand to other schools across the state and eventually nationwide.