"It's going really well," said Carrie Hillenbrandt, director of sales and marketing for Albany, N.Y., based BBL Hospitality, which owns the hotel. "We have some new rooms that are online at this point."
Hillenbrandt said renovation of the public areas of the hotel and of the guest rooms are scheduled so that everything will be finished at the same time. The hotel's closure in October will allow finishing touches to be made, including quality checks and ensuring that reservation systems are properly brought online.
Currently, the hotel's pool is closed for renovations, as are the ballroom and meeting rooms. The Recovery Sports Grill, a BBL Hospitality brand, opened on the hotel's first floor last October and Hillenbrandt said business is "going wonderfully."
"It's been phenomenal," she said of business at the restaurant. "We've got great feedback."
Rebranding a hotel isn't simple. Hillenbrandt said BBL Hospitality has been in contact with Starwood Hotels for over a year and is working closely with the hotel chain to ensure a smooth transition. Starwood owns the Four Points brand, along with other brands like Sheraton, Aloft and Westin.
To become a Four Points by Sheraton hotel, every aspect of the building - the furnishings, the decor, the lobby, the pool - must meet the brand's standard, and the brand also has heavy influence on how the hotel is laid out. The brand also can require certain services or amenities to maintain a similar experience at every hotel.
For Four Points by Sheraton, this includes conveniences like free in-room bottled water and free Internet access throughout the hotel and guest rooms. The brand also has a unique "Best Brews" program, which features two local craft beers per night included in the room price at select properties.
It is not yet known if the Charleston hotel will feature the Best Brews program, although Recovery Sports Grill does carry beer on tap from West Virginia breweries. Two beers from Mountain State Brewing in Thomas and Bridge Brew Works in Fayetteville are currently available.
The Charleston property is currently listed on the Four Points by Sheraton website as a future hotel. The hotel will be Starwood's first in the state.
Contact writer Matt Murphy at Matt.Mur...@dailymail.com or 304-348-4817.
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