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Kanawha humane association asks artists for new logo design

CHARLESTON, W.Va. -- The Kanawha-Charleston Humane Association is seeking to freshen up its image by creating a new logo and brand identity, and the association wants your help.

The humane association's marketing and public relations manager, Chelsea Staley, said that she wants to re-brand the animal shelter to increase participation and a sense of community ownership.

"I'd love to see the shelter be a pillar of pride in the community," she said.

The humane association, which runs the shelter, has begun the first step of the re-branding by initiating a public logo contest. Designs must be an original creation, and an ideal design should include some sort of animal or local undertone. A tagline for the logo is not required but is recommended.

Photos are not accepted, and entries can be emailed to Entries must be submitted by Aug. 15.

Staley said shelter staff and humane association board members will likely choose a winning design at the board's meeting on Aug. 29.

"Ideally, (the logo) will last over the next decade," she said.

Once a new logo is selected, Staley said she wants to re-paint the lobby of the shelter and overhaul the shelter's website.

"But we can't do that until we know what the logo looks like," she said.

Through the re-branding process, Staley said she hopes to increase the perception of the shelter in the community. New board members elected last month are supportive of the no-kill movement, and the shelter is moving to conduct as few euthanizations as possible.

"Branding is very much related to perception," Staley said.

Roger Wolfe, the humane association's new president, said that making the shelter more transparent and attractive to the public should further the goal of adopting out as many animals as possible.

"We're going to do our best to improve our public image," he said.

Humane Association Vice President Kim Hutton said that it's important for the shelter to stay up to date. Hutton was the president of the board for the past four years.

"I do think it's a good idea," she said. "We need to keep updating."

Hutton agreed with an animal or local theme for the logo but said designers may want to consider that the shelter takes care of a variety of animals.

"We take in a lot more than cats and dogs," she said.

Contact writer Matt Murphy at or 304-348-4817.


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