Through the re-branding process, Staley said she hopes to increase the perception of the shelter in the community. New board members elected last month are supportive of the no-kill movement, and the shelter is moving to conduct as few euthanizations as possible.
"Branding is very much related to perception," Staley said.
Roger Wolfe, the humane association's new president, said that making the shelter more transparent and attractive to the public should further the goal of adopting out as many animals as possible.
"We're going to do our best to improve our public image," he said.
Humane Association Vice President Kim Hutton said that it's important for the shelter to stay up to date. Hutton was the president of the board for the past four years.
"I do think it's a good idea," she said. "We need to keep updating."
Hutton agreed with an animal or local theme for the logo but said designers may want to consider that the shelter takes care of a variety of animals.
"We take in a lot more than cats and dogs," she said.
Contact writer Matt Murphy at Matt.Mur...@dailymail.com or 304-348-4817.