CHARLESTON, W.Va. -- A new awareness and education campaign aims to show residents the "why," "what" and "where" of local recycling.
The campaign debuts this weekend at the Charleston Boulevard Rod Run & Doo Wop, and is the product of months of work by the Kanawha County Solid Waste Authority and Charleston design firm Auge Gray Collective Works.
In a nutshell, the campaign and rebranding of the authority are meant to give uniformity to recycling efforts across the county, and make the authority a "one-stop-shop" for residents to learn about why they should recycle, what can be recycled and where recycling is available.
"I think for a long time, recycling education was neglected," said Solid Waste Authority Director James Young. "The resources weren't there."
At the Rod Run & Doo Wop, recycling bins provided by the authority are located throughout the event area and feature the authority's new logo. The authority will also have a table set up to hand out informational brochures, magnets and stickers.
"Our brand was just outdated," Young said. "We've been mistaken for the county commission and the city of Charleston."
One of the most visual changes county residents will start to see is the authority's bright, new logo, which contrasts with the older logo - a traditional recycling symbol overlaid on an outline of Kanawha County.
Each type of recyclable material is now represented by a single color. An outline of the material - an aluminum can, for example - is overlaid on the color the material represents to create its own symbol.
The idea is that people will be able to more quickly identify where a given material can be recycled.
For example, visitors to the Rod Run & Doo Wop this weekend will be able to recycle No. 1 plastic bottles and aluminum cans in bins provided by the authority. Those bins will carry symbols representing the items accepted by the bins - a teal color for plastics and a lighter blue for aluminum.
"Everything has a consistent theme and look," Young said. "It'll give people a resource they never have had."
In the coming weeks, a new website will replace the authority's current site. The domain name, www.kanawharecycles.org, will remain the same. Visitors to the website will be able to search for recycling locations by the product they want to recycle, using the same colors as presented on the recycling bins.
"I really don't think there's another site in the state that'll match its functionality," Young said.
There will be other methods of educating the public in the future, as well.