CHARLESTON, W.Va. - This week's pre-Valentine's snowstorm led area businesses to kick into their flexibility and resiliency gears.
Some say they have faced worse challenges.
Bill Richards, floral designer at Food Among the Flowers, was working for another company in 1987 when faced with flower deliveries during a wicked Valentine's Day snowstorm.
"There was no announcement of the snow," he said. "We worked until 2:30 in the morning on Valentine's Day, went home to take a shower and came back."
By 8 a.m. that day, a deep snowfall blanketed the area.
"We rented a four-wheel drive and hit the road," Richards said. "The first truck went over the hill, and a garbage truck pulled it out. One fellow delivered flowers in a Volkswagen Bug with all the seats removed except the driver's seat. That year, we used anything we could find that would go in the snow. We got everything delivered before the day was over."
This year, a couple hundred deliveries were made on Thursday and hundreds more were prepared for delivery on Valentine's Day.
"In this business, and a lot of businesses, you go with what happens to you," he said. "You can't stop."
Workers at other area businesses agree with that philosophy.
"Young Floral is trying to accommodate every single order," said Christy Bennett, office manager for the business located at Pennsylvania and Randolph streets in Charleston.
About 200 orders were scheduled for Thursday and another 600 for Friday. She reported the Thursday deliveries were challenging with school closures as well as some people leaving work early.
"We are making arrangements for every single order," she said on Thursday afternoon. "We are calling businesses and making sure people are there."
Those who answered telephones at the Charleston Marriott and Embassy Suites in downtown Charleston on Thursday said they were seeing an increase in room rentals.