"We sell out super quick," Massey said.
Customer Alexis Spence of Milton picked up three to take home for herself, her husband and her son.
"They have the best cupcakes I've ever had," she said.
Customer Bettyjo McCormack of Eleanor said, "I come in once a week for a sweet tooth fix. If they were next door, I'd be here every day. I love the lemon cupcakes. The frosting is what makes the cupcake. It's creamy and not too sweet. My daughter likes the strawberry cupcake. It has real strawberries and tastes like strawberry shortcake."
She loves being able to buy a single portion.
"There is less guilt in a cupcake," she said. "I could buy a whole lemon cake. Plus, here I can buy two different kinds."
Cupcakes are baked fresh every day. Aside from various flavors, icing comes in butter cream, whipped and fudge. However, all are variations of the butter cream.
Recipes are top secret and products addictive.
"I really just want people to try our cupcakes," Massey said. "One is all it takes."
The shop is open 11 a.m. to 6 p.m. Tuesday through Saturday. However, closing time comes sooner if the cupcakes sell out. The shop is closed Sunday and Monday.
The shop is on Facebook, and the website is still under construction.
Serendipity Cupcake Boutique is located at 3530 Teays Valley Road in Hurricane. The telephone number is 304-397-6840.
Contact writer Charlotte Ferrell Smith at charlo...@dailymail.com or 304-348-1246.