WASHINGTON (AP) - Mitt Romney will seek this week to explain more about what he would do as president, a strategy shift intended to change the trajectory of a race that President Barack Obama appears to be winning.
Seven weeks before the election, campaign aides say Romney plans to release a new batch of TV ads, re-focus his campaign appearances on his five-point economic plan and make a series of speeches aimed at offering voters a more concrete outline of his plans for the country.
The shift comes as Republicans openly fret about the state of their nominee's campaign and press Romney to give voters a clearer sense of how he would govern. It also comes as polls show Obama with an edge nationally and in key states, and amid reports of infighting at the Boston-based campaign.
The new ads will highlight Romney's plan to create 12 million jobs, cut the deficit and allow the nation to become energy independent. Wisconsin Rep. Paul Ryan, Romney's running mate, will focus on the debt and deficit in a series of campaign appearances. It's all aimed at giving voters a clearer picture of what Romney would do as president, advisers said.
With the new push, Romney is looking to put behind him a turbulent week that saw him stumbling to respond to an ongoing crisis in the Middle East. And he's spent hours preparing for debates, mindful that they may be his last best hope of overtaking Obama.
Romney advisers spent the weekend in Boston hashing out a plan to right his struggling campaign. On Monday, top advisers planned to explain how the campaign would change tact as the candidate himself began a major push to Hispanic voters.
The new ads - one called "The Romney Plan," the other attacking Obama as bad for middle-class families - show Romney doubling down on his core rationale for running: the notion that he can fix the nation's dour economy given his decades of work in the private sector.
The push comes after a new poll by The New York Times and CBS News found that Romney had lost his longstanding edge to Obama on who voters say is most likely to restore the economy and create jobs.
The new strategy represents an attempt to change the dynamics of the race in the few weeks before the first debate on Oct. 3.
That was starting with a speech Monday to the U.S. Hispanic Chamber of Commerce in Los Angeles, where Romney planned to outline his long-known specific plans for spending cuts, Medicaid and reducing the federal workforce.