CHARLESTON, W.Va. - U.S. Sen. Joe Manchin, D-W.Va., fired back Thursday at a recent National Rifle Association television advertisement while touting a measure to increase gun buyer background checks in an ad of his own.
Using campaign funds, Manchin spent $100,000 to purchase airtime for the ad throughout the state for one week, according to a campaign aide. Manchin filmed the ad Monday on a farm in West Virginia, the aide said.
The 30-second advertisement shows various shots of Manchin walking through a field holding a rifle.
"I'm a lifetime NRA member, but I don't walk in lockstep with the NRA's Washington leadership, this administration or any special interest group," Manchin says, as the sound of someone racking ammunition into a gun is heard in the background.
"Call the NRA, and tell them to support criminal background checks," Manchin says to end the advertisement.
Last week the NRA unveiled an advertisement in West Virginia that told viewers to be concerned about Manchin working with President Barack Obama and New York City Mayor Michael Bloomberg.
That 30-second ad also cost $100,000 and aired statewide.
"Tell Senator Manchin to honor his commitment to the Second Amendment and reject the Obama-Bloomberg gun control agenda," a bodiless voice tells viewers in the NRA ad.
Earlier in the year Manchin and U.S. Sen. Pat Toomey, R-Penn., championed an amendment that called for increased background checks in certain cases for people buying guns online or at gun shows.
The amendment failed to achieve the 60 votes needed to pass, but Thursday Manchin said in an interview on MSNBC's "Morning Joe" that the measure isn't going away.
On the show he said he "truly believes" there are enough people in the Senate who want to see increased background checks. He said he thinks most members of the NRA nationwide also support the measure, but the organization's leadership is "misleading" its members.