West Virginians may be wringing their hands over the impression they're sure MTV's "Buckwild" will reinforce with the rest of the nation, but it seems most Americans don't have a negative view of the state.
In fact, it seems most of the country has no opinion on West Virginia.
A recent public opinion poll found that nearly two-thirds of those surveyed had "no impression" of West Virginia.
Scott Widmeyer, CEO of Widmeyer Communications, which conducted the survey, said this leaves an opening for more West Virginia-friendly groups to paint their own portrait of the state, on their own terms.
"I view that as an opportunity to build on," he said. "You can put new ideas out there."
More than 35 percent of those interviewed said they know "nothing at all" about West Virginia, and another 38 percent "do not know much" about the state.
That's not the best news but could be a relief to officials who are worried about the portrait of the state that is being painted by MTV's newest reality show, which premieres at 10 p.m. today.
The show follows a group of young people from the Sissonville area as they drink, fight and party in and around Charleston and Sissonville.
Alisa Bailey, president and CEO at the Charleston Convention and Visitors Bureau, is less hopeful. She sees the exposure that "Buckwild" is getting - propagated by MTV and then fueled by media coverage of the polarized reaction to the show - and knows that a local convention and visitors bureau can't match it.
Even on a state level, tourism officials are no match for that.