More than three dozen nonprofit organizations will reap benefits from this year's Greenbrier Classic before the first ball is hit from the tee.
When Jim Justice launched the tournament in 2010, he pledged that it would not only be an economic boon for the state, but also help local charities raise funds for their causes.
For the fourth year in a row, the Greenbrier Classic has given local organizations a chance to raise funds by selling tickets through the Badges for Charity program.
Under the program, registered charities promote ticket sales and in return get to keep a percentage of the funds from the sale.
When people go to purchase weekly grounds badges for the event, they are given the option of choosing either a regular grounds badge or one from the Badges for Charity program.
The Greenbrier donates 30 percent of the proceeds from the badge purchase to the charity of the buyer's choice.
Weekly badges cost $159 to $5,000 this year, depending on the level of access. Under that price schedule, charitable groups stood to reap between $47 and $1,500 for each badge sold.
During the first three years of the program, more than 150 area nonprofits received more than $290,000 through the program, an average of about $97,000 each year.
This year, 37 organizations registered to participate in the program.
One of the top fundraisers each year has been The First Tee of the Roanoke Valley. The First Tee is part of a national organization that uses the game of golf to help teach important lessons about character to young children around the country.
The Roanoke Valley chapter works with youth in Virginia and West Virginia.