On Monday, he said reassuringly that "the values" of The Post don't need changing but went on to say that readers will be the publication's "touchstone," as will "understanding what they care about."
This last bit worries me.
Bezos built the greatest retailer in history by understanding and anticipating what people want and giving it to them.
But that's an incomplete model for the news business. What people want is local news, sports, human interest stories, gossip and rancorous and self-reinforcing debate.
All of that is great, but it needs to be put in service of what people and our democracy need: hard information, accountability, truth.
That is what Bezos bought this week, and you can't put a price on it.
Now he must protect it.
Carter Eskew is a co-host of The Insiders blog, offering commentary from a Democratic perspective on Election 2012, and was the chief strategist for the Gore 2000 presidential campaign.