JEFF Zucker takes over as president of CNN this year with a mandate to lead the network out of last place in cable news ratings.
Zucker earned a pink slip as head of NBC-Universal by leading NBC from first place to last in the prime-time ratings.
CNN's supporters explain away its bad ratings as having too good a product for the dummies who watch cable news.
The real problem is that CNN does not do a very good job - and it pretends to be objective when too many of its anchors are closet liberals.
Conservatives have great bull detectors.
Before CNN can fix its bias, its new boss must own up to his. Answering these questions should help him identify the problem.
What position of the Democrats is too darned liberal?
Do you pay too little in taxes?
Is racism a prime motive behind the Tea Party?
Is Tim Scott's appointment to the Senate tokenism?
Does the Occupy movement have legitimate beefs with the system?
Does the Tea Party?
How many anchors at MSNBC would you poach if you had the chance?
Other than the liberal Shep Smith, is there any Fox News host you would swipe?
Did the Bush tax cuts of 2001 and 2003 cause the 2008 recession?
Which is the bigger threat to society, government or big business?
Zucker also needs to work on the veracity of CNN. The network's credibility is at an all-time low.