Having pushed WVU into the big leagues, Luck moved to make the money match.
He found the biggest sweetheart deal in college sports. West Virginia Radio had a gentleman's agreement to broadcast WVU games for nothing. Free.
Luck also had a team sitting on a marketing gold mine.
To be sure, Pastilong had sold naming rights and had made other corporate sponsorship deals, but millions more lay out there to be scooped up.
Luck bid out these Tier 3 rights and IMG College guaranteed $78.3 million over the next 10 years. Its clients include Alabama, the defending national champions.
John Raese's West Virginia Radio offered a plan that changed very little about what it was already doing and offered no guarantee.
Incredibly, Raese had the nerve to complain about the bidding process.
Luck thought big. Raese thought small. This time, Luck won.
Sadly, in the state Capitol, West Virginia has more Raeses than it has Lucks.
Instead of discussing right-to-work or the state's antiquated prevailing wage law, Democrats are preparing next year for another round of traffic laws — this time, seat belts in pickup truck beds — and another attempt at making Sudafed a prescription drug.
Meanwhile, Republicans want to raise abortion as an issue.
The state needs jobs — not hassles about trucks, cold remedies or abortions.
The way to get jobs is to lift every business tax and drop out of the labor regulation business entirely. The U.S. Department of Labor can handle whatever problems unions and management have.
Texans think big and have an economy that reflects that.
West Virginians think small and our economy reflects that.
Having beaten Texas in football, the time has come to beat Texas in economics.
If only for the sake of our crooks.
Surber's email is donsur...@dailymail.com.