"The economic benefits of retirees in a community have been well documented," the study said. "Retiree residents generally pay the full range of state and local taxes but consume little in the way of public services, and they frequently buy or build new homes."
Recreational, cultural and heritage attractions can be found all over the state - from the Boy Scouts' Summit Bechtel Reserve in Raleigh County to rafting, skiing, hiking, biking . . .
West Virginians are already expanding the list in their own minds - ATVing, birdwatching, hunting, fishing, photography, camping and more.
Outgoing state Sen. Richard Browning, D-Wyoming, who played a key role in sparking the study, articulates the opportunity well:
"From the beginning I wanted to look at tourism as an economic diversification tool," he said. "To get away from these times with the energy market going up and down, we need to diversify. . .
"We've got a good base to build upon, and we've got a study to point us toward that."
Indeed we do.