JOINING the Big 12 increased the value of West Virginia University's local media rights package. After years of managing what's called Tier 3 rights in-house, WVU sought bids.
IMG College, a nationally renowned college sports marketing company, won with a bid that is believed to be $110 million over a 12-year period - or $5 million a year more than what WVU would earn in-house.
Unfortunately the bidding process drew complaints. Now, after a five-week investigation, Attorney General Patrick Morrisey has advised WVU to rebid the contract and WVU President Jim Clements has agreed.
The key findings in Morrisey's 24-page report included: