It's a great way for the football team to honor its past and tell Marshall's unique and emotional story in front of a national television audience.
Sadly, not everyone today on campus understands the significance of that tragic event, but Coach Holliday certainly does. Two years ago, as the Herd was preparing to face several ranked teams in its upcoming season, a reporter asked Holliday if the 2011 season would be Marshall's toughest ever.
"No," Holliday replied without hesitation. "The 1971 season was the toughest in Marshall history."
Like Holliday, the Marshall administration keeps the memory alive with a dignified memorial service on campus every year.
May the Herd earn a victory over the Golden Hurricane tonight, but more importantly, may they have a safe trip home.
And here's hoping for safe travels to collegiate athletes everywhere as they compete for the love of the game and the love of their schools.