ONE of the best commercials for West Virginia airs this weekend, as CBS televises the Saturday and Sunday rounds of the Greenbrier Classic PGA Tour event.
CBS will devote at least six hours of airtime to the tournament.
While the vast majority of the coverage will be of the golfers on the pristine Old White course, there will also be plenty of cutaway and beauty shots of the regal resort, the manicured grounds and the lush and picturesque Greenbrier Valley.
Additionally, Jim Nantz, the respected host of CBS's golf coverage, will likely include myriad references to West Virginia. Notably last year, Nance managed to insert a line about "almost heaven."
Indeed, the historic, and now refurbished Greenbrier Resort is like a piece of heaven with its luxury amenities and exquisite dining.
Certainly there is no other place like it in West Virginia, and few resorts in the world that can match the history, charm, elegance and hospitality of the Greenbrier.
True, the pricey resort is out of reach for the vast majority of West Virginians, and no doubt a few West Virginians even resent this oasis of privilege.
But for a state whose image has taken more than its share of beatings, the Greenbrier serves as a jewel that puts West Virginia in the most positive light.
Nearly two million people watched CBS's coverage on the final Sunday a year ago, as tour rookie Scott Stallings sank a birdie putt on 18 to force a playoff, then made another birdie on the same hole for a dramatic win.
This year, with Tiger Woods in the tournament, viewership could increase dramatically.
For example, the audience for last Sunday's coverage of the AT&T National tournament rose 188 percent from the previous year because Woods was in the hunt, and eventually won.