Parents who attended WVU and are now sending their children to their alma mater are in for sticker shock.
The cost to attend the state's leading university is increasing rapidly and substantially.
Last week, the WVU Board of Governors approved a tuition hike of 6 percent for in-state students and 4 percent for out-of-state students.
No, that doesn't sound like much, but consider the cumulative impact of rate increases over the last decade.
In 1998, in-state tuition was $1,258 per semester. Next year it will be $3,228.
That's an increase of 156 percent over 15 years. If the costs had increased only at the rate of inflation, tuition would be just $1,800 per semester next year.
For out-of-state students the increases are even more significant.
In 1998, the rate was $3,768 per semester. The latest increase drives that price up to $9,816.
That's an increase of 160 percent since 1998. At the normal rate of inflation, tuition would have gone up to only $5,375 per semester.
WVU officials say the fee increases are necessary because of a decline in state support, and they have a point.
In 2004, WVU received $200 million in state appropriations. In 2014, the state allocation will actually be lower, down to $196 million, primarily because of a 9 percent cut in state spending imposed by the Tomblin administration.
Here's another way to look at WVU's financial quandary:
In 2004, 32 percent of the school's operating budget came from state money, while 26 percent came from tuition and fees.