As a promotional marketing professional for almost 15 years, I am deeply concerned about our new attorney general and his attitude toward a very effective marketing approach - the use of promotional products.
For the record, my company did not sell, nor has it sold, anything to the former attorney general's office. That having been said, to mock those items he displayed in his latest press conference as a waste of taxpayer money is simple and misleading to say the least.
Promotional products are valuable and cost-effective tools to educate, inform and promote a cause for any office of the government. If his sole purpose is to state that his predecessor should not have used his name prominently in the advertising material, then I agree.
However, if our attorney general thinks magnets with important office numbers, e-mail addresses or Web site listings are a waste of money, he needs to wake up.
Would he say the same about LIVESTRONG bracelets that helped raise millions for the cancer charity or pink ribbon magnets that have raised money and awareness for breast cancer charities?
Are those a waste of money? I don't think so.
If his thought process is to remove only the appearance that these items are nothing more than campaign handouts, then good for him. Our tax dollars should not be spent for self-promotion on those items.
However, promotional products are an effective way to get any message to the public, and I would hope our new attorney general, when needed, will continue to promote his office and its role in our state in an effective manner.
Ryan P. Westerman
Westerman is president of Artistic Promotions located in Dunbar.