"I know one thing for sure, the students love it," he said. "It's a lot like pornography, if you don't like it, don't buy it and don't sell it."
He likes the shirts, and doesn't worry about the impact they have on the school's image. The evolution of a shirt like this was bound to happen, he said, given the culture in today's colleges.
"This the 21st century and it's not that big a deal," he said. "To the kids it's better than anyone else's, because the school wouldn't approve it."
The T-shirts are not licensed by the university, and do not directly reference WVU. They are manufactured by an out-of-state company.
Steve Staffileno, executive director of the Mountaineer Maniacs, was quick to criticize anyone involved with creating and selling the T-shirts. He's seen the shirts around since he began coming to WVU games as a small child, and didn't always realize the negative impact they could have, he said.
He never owned one of the vulgar T-shirts.
"I thought it was funny when I was in middle school," Staffileno said. "Now I see there's no room for shirts like this. They reflect so badly on the school and on Morgantown, and we can't afford that. This is not what Morgantown is about."