Don't think for a moment that they receive any sort of favoritism just because of the name on the back of their jerseys.
"Coaches want everybody to play, but obviously it's not equal opportunity," Bill Self said. "My wife even understands it, so it's not a big deal."
Then there's Montana coach Wayne Tinkle, whose Grizzlies lost to Syracuse on Thursday night in San Jose, Calif. At least the location was convenient. Tinkle's daughter Joslyn plays at Stanford and took a break from preparing for her own NCAA tournament to watch her dad coach.
Joslyn Tinkle watched the game with her brother, mother and two teammates. Her younger sister, Elle, was back at Gonzaga preparing for her NCAA tournament opener on Saturday against Iowa State.
"I was actually in the midst of finishing my take-home final and watching the selection show. I was hoping Montana would pop up in the San Jose bracket," Joslyn Tinkle said. "As soon as it happened the whole family got excited. It's really fun to be able to hang out with the family, except my sister. Maybe we'll get to see her next week. It's really awesome."
The Tinkle family was juggling two different NCAA tournaments, but the Larkin family extends across two sports. Miami guard Shane Larkin is the son of former Cincinnati Reds star Barry Larkin.
The Hall of Fame shortstop conceded he was "crushed" when his son gave up baseball, but Shane is making quite an impact on the basketball court, leaving a mark of his own.
That's what all these young athletes are trying to do. They may not be going about it the exact same way their parents did, but they're trying to enjoy their own competitive experiences - with the support of family members who have already done it, like Hardaway's father.
"He just tells me to go out there, have fun, just play my hardest," Hardaway said. "And he's behind me 100 percent."