Now, no one has said college coaches can't use those hashtags in their tweets. The NCAA just won't let their schools place them on the most widely seen 100-yard-long piece of real estate on their respective campuses. Apparently it's worried about over-commercialization.
Meanwhile, college football teams can play in bowls named after steakhouses and pizza places and department stores and chicken wing joints. And they can play those bowls in stadiums named after banks and for-profit colleges and investment firms. But that's ... y'know ... different ...
Now some of you might consider this a mountain made from a molehill and you might be asking, "What's the big deal about this, anyway?" To that I say, "Exactly."
Doesn't the NCAA have more pressing issues to worry about? Its image has taken a significant hit with the missteps of its Miami investigation. And its UCLA investigation. And its Ohio State investigation. And its Auburn investigation. And NCAA President Mark Emmert decided the best answer was to growl at reporters at his Final Four press conference.
If that's the battle the NCAA is fighting, why in the world should it wear the badge of Hashtag Police? All that does is perpetuate the image of the NCAA as the Keystone Kops ticketing jaywalkers while the bank heist is happening right behind them. And didn't the NCAA make a big deal earlier this year about streamlining its rulebook?
If hashtags were important enough to legislate, it could have been done right. Monitoring the practice or keeping them school- or team-specific would have worked. And as college athletic budgets keep expanding, here was a way to allow schools to stand out without digging deeper into their pockets.
But the NCAA, in its mind, decided to squelch a problem before it actually became a problem.
Which might be the first time anyone was able to say that about the NCAA.
Contact sportswriter Derek Redd at derek.r...@dailymail.com or 304-348-1712. His blog is at blogs.dailymail.com/marshall. Follow him on Twitter @derekredd.