Regardless of the sport or the format, every television program must be produced in high definition while WVU will maintain editorial control, including final approval of the on-air talent. The contractor will be responsible for all costs associated with production, including the on-air talent, videographers, editing, travel, transmission, distribution and equipment.
The contractor will have the exclusive right to sell all advertising on the programs, but is also responsible for copy, sales and collecting revenue.
WVU is aiming for increased exposure, too. The RFP states the contractor must make sure every program airs in the Charleston/Huntington, Oak Hill/Beckley/Bluefield, Clarksburg, Parkersburg and Wheeling/Steubenville markets, as well as markets serving West Virginia's Eastern Panhandle.
When allowed within the parameters of conference rules, the contractor is encouraged to try and distribute programs in "as many other eastern United States markets as possible, via cable systems and local over-the-air stations." That's a request a national firm, such as IMG College, which won the original contract, should be able to handle.
The contractor is empowered to extend itself by being granted the exclusive license to produce and televise the available programming "including via pay-per-view or via any other audio/visual media." That could allow for access to live streaming of events to locations outside the television markets.
While increasing its television potential and maintaining a strong radio presence with programming that will continue to include game broadcasts and coaches' shows, WVU is also devoting attention to its digital platforms.
That contains the athletic department's website, email newsletters, texting services, mobile and tablet device applications, social media tactics and e-commerce, that being a rather broad classification that includes apparel, merchandise, photography, DVDs, auctions and memorabilia, but also subscription and download fees for audio and video streaming.
All of those assets contain space where there will soon be new or added sponsorship and commercial presence. The RFP also offers a preview of what athletic facilities will look like in the near future by providing a list of places where WVU will allow what it calls "sponsorship recognition."
Among the many available locations beyond the traditional scoreboards and video boards or signage at the level of the playing surface: player statistics boards; press row ad panels; baseline table ad panels; seatbacks on a team's bench area; goal pads, backboard supports, the backboard top and the shot clock at a basketball court; cups, boxes, carriers and the menu boards at concession stands; seatback cup holders; trash cans; coaches' headsets; field goal nets; and sideline kicking nets.
The RFP also makes an ambiguous reference to a new scoreboard at Mountaineer Field for the 2013 season and current plans about a stadium renovation that will be complete in time for the 2015-16 contract year. There is no detail about either proposal.
WVU Athletic Director Oliver Luck and football Coach Dana Holgorsen declined to comment Wednesday and a university spokesperson said in an email "No one's at liberty to comment on the (RFP)."
Contact sportswriter Mike Casazza at mi...@dailymail.com or 304-319-1142. His blog is at blogs.dailymail.com/wvu.